We have a clear vision for our future, and that vision is centered on the color green. We firmly believe that preserving our environment is essential to a bright future. From our trees to our meadows, whether they are in the countryside or in the cities. This is why we emphasize denouncing an important aspect of the current ecological world: Greenwashing. At Greenercoin, we are strongly opposed to all forms of deceptive practices that hide behind green talk, but fail to take concrete steps to preserve our planet. We believe that sustainability and ecology should be more than just an advertising slogan, but rather a serious commitment to environmental responsibility and concrete action. Our project is rooted in this belief, and we are proud to work tirelessly to make our community a model of sustainability and environmental respect. We do not tolerate any form of greenwashing, and we encourage our members to join us in our fight for a greener, more sustainable future.
So what is greenwashing, and why does Greenercoin have nothing to do with it?
Table of Contents
Greenwashing and its dangers?
1 What is Greenwashing?
WhoGreenwashing is a deceptive marketing practice used by some companies to make consumers believe that they are more environmentally friendly than they really are. Companies use slogans, images and advertisements to give the impression that their products are environmentally friendly and sustainable, but in reality, these products can be just as harmful to the environment as non-« green » products.
2 The different forms of greenwashing
Greenwashing can take many forms, such as the overuse of terms like « ecological », « natural » or « organic » without certification or scientific proof, the promotion of minor environmental features to mask more serious problems, or the promotion of products or services considered « green » without taking into account the entire production or distribution chain.
3 The dangers of greenwashing for consumers and the environment
Greenwashing can be dangerous because it misleads consumers who may buy products without knowing that they are potentially harmful to the environment. It can also prevent companies that are truly committed to sustainable practices from being recognized for their efforts. A nod to Greenercoin. So it’s important for consumers to be vigilant about whether the products they buy are truly sustainable or just examples of greenwashing. Speaking of examples, let’s give you some concrete cases of products that look like greenwashing to illustrate our point:
1/Cosmetic products: Some companies may use terms like « natural » or « organic » to give the impression that their products are environmentally friendly, when in reality they may contain ingredients that are harmful to health or the environment.
2/Environmentally friendly plastic bags: « Environmentally friendly » or « biodegradable » plastic bags can take years to decompose and release toxic chemicals into the soil, despite their environmentally friendly name.
Greenercoin's truly sustainable beliefs and actions
1 A transparent cryptocurrency for the environment
There are many reasons and actions that show the authenticity of our project, let us tell you about our concrete actions. First of all the Greenercoin project offers truly sustainable actions because it is a fully decentralized cryptocurrency and transparent in terms of using renewable energy resources. Miners must use only electricity produced by renewable energy sources, and the amount of energy produced must be known as well as the consumption of their computer or mining equipment. The goal is to avoid any attempt at « greenwashing » and to guarantee an absolutely carbon-free cryptocurrency. Furthermore, only zero-emission miners are allowed to mine and contribute to the development of Greenercoin, how is this possible? Thanks to the green contract that we ourselves will issue to the mining company that we deem suitable for the project.
2 A marketplace dedicated to eco-responsible products
In a second step we will encourage sustainable consumption by offering a marketplace dedicated to environmentally friendly products. On this platform, users, i.e. you, will be able to buy a wide range of products all carefully selected for their sustainability and low environmental impact. Greenercoin will ensure that the products offered are genuinely eco-friendly, avoiding greenwashing practices. If you want examples of products that we could put on the marketplace, no worries, here is a non-exhaustive list:
1/ Renewable energy sources, the purchase of solar panels on our marketplace will indeed be possible.
2/Clothing made from sustainable and ecological materials, such as organic cotton, linen, hemp or recycled wool.
3/Energy-efficient electronics and appliances, which consume less energy and have a longer lifespan than traditional appliances.
3 Promoting Sustainable Practices, Our Tree Planting
As a final example of Greenercoin’s commitment to sustainability and environmental protection, we have put in place an innovative mechanism to encourage users of our platform to contribute directly to the fight against climate change. Every time a Greenercoin token worth $20 or more is destroyed, the funds recovered are used directly to purchase tree plantations. These trees are then planted either through companies that are Greenercoin partners (partners to be announced) or by the Greenercoin team itself. This approach allows Greenercoin to create a real and tangible impact in the fight against climate change by funding reforestation and environmental restoration projects around the world. Through this initiative, platform users can feel confident that their actions are directly contributing to creating a more sustainable future for all.
Conclusion
Greenercoin is proposing real action for a greener future, because our start-up recognizes that climate change poses a significant threat to food security, poverty alleviation and sustainable development around the world. To address the consequences of climate change, innovative solutions are needed. Blockchain technology is one such solution. Blockchain is playing an emerging role in sustainability by helping to cultivate collaborations between consumers and producers, helping people adopt more sustainable lifestyles, and helping businesses improve their procurement and recycling practices. Another major benefit of blockchain technology is that it can provide transparency. In other words, blockchain provides a verifiable record of who is buying what from whom. This means that companies’ claims about being resource positive and reducing their environmental impact can be countered and verified. This undermines any attempt at greenwashing.
Gauthier Léo
To learn more about our project, go here: Greenercoin.io
